OP-ED 900 words i. Lead/Hook ii. Thesis/Debatable Claim iii. Counter-Argument iv. Argument v. Conclusion/Call to action B – Organizing Have you used an appropriate and effective layout? Do you use organizational structures such as subheadings, captions, title effectively? Have you followed the conventional structure of an op-ed, including: i. Lead/Hook ii. Thesis/Debatable Claim iii. Counter-Argument iv. Argument v. Conclusion/Call to action Have you used transitions to move between and within paragraphs? Are your paragraphs of an appropriate length – typical to an op-ed? Do your body paragraphs (counter-argument and argument) follow a format that includes a topic sentence, evidence and analysis? Does your argument build in complexity? Is it within the word count? C – Producing Text Do you demonstrate a clear insight into the topic and shows a personal engagement with the issue? Is the bias apparent? Do you include at least one counter-claim and/or argument that explores a different perspectives on the issue/topic? Do you use evidence relevant to the topic and stimulate thought in the reader? Do you use a variety of rhetorical devices to persuade your reader? Eg. repetition, rule of three, listing, hyperbole, tone, ethos, pathos, logos. Have you showcased creativity in this task and thoughtfulness in the choices you have made? Do you use include all the important details of formatting and citation to make your op-ed appear authentic? D – Using Language Is your voice persuasive and authoritative whilst remaining sensitive to the complexity of the issue? Do you use an appropriate register that is formal and/or tailored towards your targeted audience, showing an awareness of the context? Do you use a variety of sentence structures for various effects? Is your word choice appropriate to your topic and following the convention of using exaggeration? Have you used non-verbal techniques (formatting, images) effectively? Does it look like an authentic opinion-editorial that is appropriate to your chosen source of news (eg. BuzzfeedNews vs Guardian)?
Advertising and women’s buying behaviors, confidence, and factors influencing online purchasing
Buying behavior of women when it comes to online shopping. (websites, apps, etc.) What are the most important factors of decision making process to purchase